The photo brought up questions as to why Diddy was holding a plaque for The Trilogy. Thinking back, before Abel signed to any record label he took a trip to Miami to hang out with Diddy, and then shortly after signed to Universal... same label as Diddy.
It's clear Diddy helped The Weeknd get signed to Universal, but for him to receive a plaque for the sales of Trilogy means he is more involved then we though he was, but in what way... we still don't know. Maybe P. Diddy is The Weeknd's manager...